Bandwidth to your brain

If your brain was a hard-drive, how long would it take to fill?
How much information do we process each day?

These are the questions being answered by the How Much Information project being run by the University of California. In a recent press release, it has been calculated that the average American consumes 34 gigabytes per day! In 2008, the population of the USA consumed 3.6 zettabytes - thats 3,600,000,000,000,000,000,000 bytes!

This yearly consumption of information is roughly 20 times more than the combined capacity of every hard drive around the globe.

According to the report, television, computers and video games make up the bulk of the information intake, with the average American diet comprising of 4.91 hours of TV per day, and a further 2.86 hours on a computer or playing video games.

For more information see the How Much Information press release.
Or download the full report.